{"id":13305,"date":"2025-01-21T16:44:58","date_gmt":"2025-01-21T16:44:58","guid":{"rendered":"https:\/\/www.help.dailyfy.co\/categories\/analytics\/start-analyzing\/how-is-the-average-engagement-rate-calculated\/"},"modified":"2025-10-20T12:41:03","modified_gmt":"2025-10-20T12:41:03","slug":"how-is-the-average-engagement-rate-calculated","status":"publish","type":"docs","link":"https:\/\/help.dailyfy.co\/en\/categories\/analytics\/start-analyzing\/how-is-the-average-engagement-rate-calculated\/","title":{"rendered":"How is the average engagement rate calculated?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13305\" class=\"elementor elementor-13305 elementor-12801\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13a0057 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13a0057\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b027dbd\" data-id=\"b027dbd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-263baa5 elementor-widget elementor-widget-text-editor\" data-id=\"263baa5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The average engagement rate is calculated on the basis of the engagement rate of your posts.<\/p>\n<p>It&#8217;s an average that gives you an overview of your strategy&#8217;s performance. Thanks to this rate, you can easily : <\/p>\n<ul>\n<li>Evaluate the overall effectiveness of your content<\/li>\n<li>Compare yourself to your industry<\/li>\n<li>Analyze your performance against the competition<\/li>\n<\/ul>\n<p>Dailyfy tip: Use this rate as a key indicator to adjust your social media strategy and maximize your impact!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1946aa2 elementor-widget elementor-widget-heading\" data-id=\"1946aa2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What are the two engagement rates on Dailyfy?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffaba38 elementor-widget elementor-widget-text-editor\" data-id=\"ffaba38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>On Dailyfy, we offer you <a href=\"https:\/\/www.help.dailyfy.co\/en\/categories\/analytics\/start-analyzing\/how-is-our-engagement-rate-calculated\/\">two commitment rates<\/a>: :<\/p>\n<ul>\n<li>engagement rate by reach (interaction\/reach)<\/li>\n<li>engagement rate per subscriber (interaction\/subscribers at time of publication).<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2e6fa elementor-widget elementor-widget-heading\" data-id=\"1e2e6fa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you calculate the average engagement rate?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da0e132 elementor-widget elementor-widget-text-editor\" data-id=\"da0e132\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We collect for each post the rate of engagement on reach and subscribers to make an average according to the number of posts.<\/p>\n<p>For example:<\/p>\n<p>Over the past 7 days, I&#8217;ve published 3 posts. These 3 publications had the following average engagement rate on reach: 30%, 10% and 20%. <\/p>\n<p>( 30+ 10 + 20 ) \/ 3<\/p>\n<p>As a result, my <strong>average engagement on reach per publication over the last 7 days is 20%.<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The average engagement rate is calculated on the basis of the engagement rate of your posts. It&#8217;s an average that gives you an overview of your strategy&#8217;s performance. Thanks to this rate, you can easily : Evaluate the overall effectiveness of your content Compare yourself to your industry Analyze your performance against the competition Dailyfy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":13252,"menu_order":6,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_badge":[],"class_list":["post-13305","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/docs\/13305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/comments?post=13305"}],"version-history":[{"count":2,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/docs\/13305\/revisions"}],"predecessor-version":[{"id":13613,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/docs\/13305\/revisions\/13613"}],"up":[{"embeddable":true,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/docs\/13252"}],"wp:attachment":[{"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/media?parent=13305"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/doc_tag?post=13305"},{"taxonomy":"doc_badge","embeddable":true,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/doc_badge?post=13305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}