{"id":13326,"date":"2025-01-04T12:53:50","date_gmt":"2025-01-04T12:53:50","guid":{"rendered":"https:\/\/www.help.dailyfy.co\/categories\/analytics\/instagram-analytics\/stories\/how-is-the-completion-rate-calculated\/"},"modified":"2025-10-20T12:41:05","modified_gmt":"2025-10-20T12:41:05","slug":"how-is-the-completion-rate-calculated","status":"publish","type":"docs","link":"https:\/\/help.dailyfy.co\/en\/categories\/analytics\/instagram-analytics\/stories\/how-is-the-completion-rate-calculated\/","title":{"rendered":"How is the completion rate calculated?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13326\" class=\"elementor elementor-13326 elementor-12206\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d647f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d647f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-372d150\" data-id=\"372d150\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6c28ad elementor-widget elementor-widget-text-editor\" data-id=\"c6c28ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"\">Completion rate is a key indicator for measuring audience engagement on your Instagram Stories. It lets you know what percentage of your viewers watched your Story to the end. Here&#8217;s how to understand and calculate it:<\/p>\n<ol class=\"\">\n<li class=\"\">\n<p class=\"\"><strong><span style=\"text-decoration: underline;\">The completion rate formula<\/span><\/strong><\/p>\n<ul class=\"\">\n<li class=\"\">It&#8217;s based on the number of people who have completed your Story without exiting, without pressing backwards or forwards.<\/li>\n<li class=\"\">This is the ratio of completions to total impressions.<\/li>\n<\/ul>\n<\/li>\n<li class=\"\">\n<p class=\"mt-5\"><span style=\"text-decoration: underline;\"><strong>Concrete example of calculation<\/strong><\/span><\/p>\n<ul class=\"\">\n<li class=\"mt-2\">Let&#8217;s say your Story received 1,800 impressions.<\/li>\n<li class=\"mt-2\">Of these views, 50 people left before the end, 80 made a next tap and 20 a previous tap.<\/li>\n<li class=\"mt-2\">Number of completions = 1800 &#8211; 150 = 1650<\/li>\n<li class=\"mt-2\">Completion rate = (1650 \/ 1800) x 100 = 92%.<\/li>\n<\/ul>\n<\/li>\n<li class=\"\">\n<p class=\"mt-5\"><span style=\"text-decoration: underline;\"><strong>Interpretation of results<\/strong><\/span><\/p>\n<ul class=\"\">\n<li class=\"\">In this example, your completion rate is 92%.<\/li>\n<li class=\"\">This means that 92% of viewers watched your Story to the end.<\/li>\n<li class=\"\">That&#8217;s an excellent rate, indicating captivating content!<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p class=\"\"><strong>Tip<\/strong>: To improve your completion rate, create engaging content that makes your followers want to stay until the end. Use interactive elements like polls or questions to keep them interested!<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8459507 elementor-widget elementor-widget-alert\" data-id=\"8459507\" data-element_type=\"widget\" data-widget_type=\"alert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-alert{padding:15px;border-left:5px solid transparent;position:relative;text-align:left}.elementor-alert .elementor-alert-title{display:block;font-weight:700}.elementor-alert .elementor-alert-description{font-size:13px}.elementor-alert button.elementor-alert-dismiss{position:absolute;right:var(--dismiss-icon-horizontal-position,10px);top:var(--dismiss-icon-vertical-position,10px);padding:3px;font-size:var(--dismiss-icon-size,20px);line-height:1;background:transparent;color:var(--dismiss-icon-normal-color,inherit);border:none;cursor:pointer;transition-duration:var(--dismiss-icon-hover-transition-duration,.3s)}.elementor-alert button.elementor-alert-dismiss:hover{color:var(--dismiss-icon-hover-color,inherit)}.elementor-alert button.elementor-alert-dismiss svg{width:var(--dismiss-icon-size,20px);height:var(--dismiss-icon-size,20px);fill:var(--dismiss-icon-normal-color,currentColor);transition-duration:var(--dismiss-icon-hover-transition-duration,.3s)}.elementor-alert button.elementor-alert-dismiss svg:hover{fill:var(--dismiss-icon-hover-color,currentColor)}.elementor-alert.elementor-alert-info{color:#31708f;background-color:#d9edf7;border-color:#bcdff1}.elementor-alert.elementor-alert-success{color:#3c763d;background-color:#dff0d8;border-color:#cae6be}.elementor-alert.elementor-alert-warning{color:#8a6d3b;background-color:#fcf8e3;border-color:#f9f0c3}.elementor-alert.elementor-alert-danger{color:#a94442;background-color:#f2dede;border-color:#e8c4c4}@media (max-width:767px){.elementor-alert{padding:10px}.elementor-alert button.elementor-alert-dismiss{right:7px;top:7px}}<\/style>\t\t<div class=\"elementor-alert elementor-alert-info\" role=\"alert\">\n\t\t\t<span class=\"elementor-alert-title\">Important<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-alert-description\"><p>The calculation of the completion rate can be different for each tool. Check that you're comparing two similar pieces of data.<\/p>\n<\/span>\n\t\t\t\t\t\t\t\t\t\t<button type=\"button\" class=\"elementor-alert-dismiss\">\n\t\t\t\t\t\t\t\t\t\t\t<span aria-hidden=\"true\">&times;<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Dismiss this alert.<\/span>\n\t\t\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Completion rate is a key indicator for measuring audience engagement on your Instagram Stories. It lets you know what percentage of your viewers watched your Story to the end. Here&#8217;s how to understand and calculate it: The completion rate formula It&#8217;s based on the number of people who have completed your Story without exiting, without [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":13321,"menu_order":3,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_badge":[],"class_list":["post-13326","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/docs\/13326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/comments?post=13326"}],"version-history":[{"count":2,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/docs\/13326\/revisions"}],"predecessor-version":[{"id":13617,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/docs\/13326\/revisions\/13617"}],"up":[{"embeddable":true,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/docs\/13321"}],"wp:attachment":[{"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/media?parent=13326"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/doc_tag?post=13326"},{"taxonomy":"doc_badge","embeddable":true,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/doc_badge?post=13326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}