{"id":13330,"date":"2025-01-04T13:14:01","date_gmt":"2025-01-04T13:14:01","guid":{"rendered":"https:\/\/www.help.dailyfy.co\/categories\/analytics\/instagram-analytics\/stories\/how-do-we-calculate-the-average-impression-per-user-of-instagram-stories\/"},"modified":"2025-10-20T12:41:05","modified_gmt":"2025-10-20T12:41:05","slug":"how-do-we-calculate-the-average-impression-per-user-of-instagram-stories","status":"publish","type":"docs","link":"https:\/\/help.dailyfy.co\/en\/categories\/analytics\/instagram-analytics\/stories\/how-do-we-calculate-the-average-impression-per-user-of-instagram-stories\/","title":{"rendered":"How do we calculate the average impression per user of Instagram Stories?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13330\" class=\"elementor elementor-13330 elementor-12220\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edab609 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edab609\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adb0ab8\" data-id=\"adb0ab8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-008f72d elementor-widget elementor-widget-text-editor\" data-id=\"008f72d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>The average impressions of your Stories for a user is the total number of views divided by the number of unique viewers. In other words, it&#8217;s the average number of times someone has looked at your Story. <\/p>\n<p><span style=\"text-decoration: underline;\"><strong>A quick reminder:<\/strong><\/span><\/p>\n<ul>\n<li>Impressions = total number of views of your Story<\/li>\n<li>The same person can see your Story several times, and each viewing counts.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><strong>Let&#8217;s take a concrete example:<\/strong><\/span><\/p>\n<p>Let&#8217;s say you post a Story about your beach vacation:<\/p>\n<ul>\n<li>500 followers see it once<\/li>\n<li>250 followers see it twice<\/li>\n<li>50 super fans see it three times<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><strong>Calculation :<\/strong><\/span><\/p>\n<ul>\n<li>Total impressions: (500 x 1) + (250 x 2) + (50 x 3) = 1150<\/li>\n<li>Number of unique spectators (reach or coverage): 500 + 250 + 50 = 800<\/li>\n<li>Average impressions: 1150 \/ 800 = 1.44<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><strong>Result<\/strong> <\/span>On average, each person saw your vacation story 1.44 times!<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Tip<\/strong><\/span> : A high rate of average impressions can indicate captivating content that your followers love to revisit. Try creating Stories that make you want to revisit! <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The average impressions of your Stories for a user is the total number of views divided by the number of unique viewers. In other words, it&#8217;s the average number of times someone has looked at your Story. A quick reminder: Impressions = total number of views of your Story The same person can see your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":13321,"menu_order":5,"comment_status":"open","ping_status":"closed","template":"","doc_tag":[],"doc_badge":[],"class_list":["post-13330","docs","type-docs","status-publish","hentry","no-post-thumbnail"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/docs\/13330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/comments?post=13330"}],"version-history":[{"count":1,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/docs\/13330\/revisions"}],"predecessor-version":[{"id":13331,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/docs\/13330\/revisions\/13331"}],"up":[{"embeddable":true,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/docs\/13321"}],"wp:attachment":[{"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/media?parent=13330"}],"wp:term":[{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/doc_tag?post=13330"},{"taxonomy":"doc_badge","embeddable":true,"href":"https:\/\/help.dailyfy.co\/en\/wp-json\/wp\/v2\/doc_badge?post=13330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}