The reach rate of your Facebook posts is a key indicator for measuring the impact of your content. Here’s how to understand and calculate it:
- Defining the reach rate
This is the percentage of your subscribers who have seen your post.
This is calculated by dividing the number of unique organic views by your total number of subscribers at the time of publication.
- A concrete example
Let’s say your post reached 2,000 people organically. At the time of publication, you had 20,000 subscribers. Your view rate would therefore be 10% (2,000 ÷ 20,000 × 100).
- Important points to remember
Reach counts each unique view of your Facebook post.
This rate helps you understand how much of your audience you’re reaching.
A high rate indicates that your content interests and engages your followers.
Tip : To improve your view rate, try to publish at times when your audience is most active, and create content that encourages your subscribers to interact!