Range commitment rate
Engagement is calculated as follows on all the social networks we support:
(Reactions + Comments + Shares) / reach
Subscriber engagement rate
You can also calculate the public engagement rate. Simply replace the reach by the number of subscribers at the time the post was published. This calculation method is used to compare this data with competitors.
We can only calculate this rate from your first synchronization. We recommend that you wait between 1 and 3 months before using it.
Formula for this rate :
(Reactions + Comments + Shares) / number of subscribers at time of publication
Further information
A little clarification for Instagram:
Shares are replaced by Saves.
Dailyfy tip This formula helps you measure the impact of your content on your audience. Use it to optimize your social media strategy!