Main Categories of Traffic Sources
1. Search and Discovery
- YT_SEARCH: Views from YouTube search results
- RELATED_VIDEO: Views generated by suggested videos
- YT_CHANNEL: Views on the channel page
- YT_OTHER_PAGE: Other YouTube pages
2. Advertising and Promotion
- ADVERTISING: Views generated by ads
- Types: Click-to-play (interactive advertising format where the ad video only starts playing after an intentional user click), TrueView InStream (advertising format appearing before, during or after the video), In-Feed Video Ads (YouTube search results) etc.
- PROMOTED: Non-paid promotions (e.g. Spotlight page)
- CAMPAIGN_CARD: Views via claimed promotional videos
3. YouTube Features
- SUBSCRIBER: Flux d’abonnement et page d’accueil
-
What to Watch is a recommendation feature that suggests videos to users.
- NOTIFICATION: YouTube Emails Notifications
- END_SCREEN: End screen of other videos
- PLAYLIST: Views while playlists are playing
4. Special Content
- SHORTS: Views via the Shorts scrolling experience
- SOUND_PAGE: Shorts Sound Pivot Pages
- VIDEO_REMIXES: Remixed Video Links
- HASHTAGS: VOD and Shorts hashtag pages
5. External Sources
- EXT_URL: Links from other websites
- NO_LINK_EMBEDDED: Embedded videos with no identified link
- NO_LINK_OTHER: Direct traffic or via mobile apps
6. Other sources
- ANNOTATION: Clicks from Annotations
- LIVE_REDIRECT: Live stream redirects
- PRODUCT_PAGE: Product Pages
Optimization Strategies
- Diversify traffic sources
- Optimizing YouTube SEO
- Use promotion features effectively
- Create engaging content for recommendations
Performance Analysis
- Track the proportions of each source
- Identify the best performing channels
- Adjust the content strategy accordingly