Completion rate is a key indicator for measuring audience engagement on your Instagram Stories. It lets you know what percentage of your viewers watched your Story to the end. Here’s how to understand and calculate it:
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The completion rate formula
- It’s based on the number of people who have completed your Story without exiting, without pressing backwards or forwards.
- This is the ratio of completions to total impressions.
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Concrete example of calculation
- Let’s say your Story received 1,800 impressions.
- Of these views, 50 people left before the end, 80 made a next tap and 20 a previous tap.
- Number of completions = 1800 – 150 = 1650
- Completion rate = (1650 / 1800) x 100 = 92%.
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Interpretation of results
- In this example, your completion rate is 92%.
- This means that 92% of viewers watched your Story to the end.
- That’s an excellent rate, indicating captivating content!
Tip: To improve your completion rate, create engaging content that makes your followers want to stay until the end. Use interactive elements like polls or questions to keep them interested!
Important
The calculation of the completion rate can be different for each tool. Check that you're comparing two similar pieces of data.