The Audience tab presents countries, the top ten cities, a geographic points map, platforms and sources. The platform can be detailed by device type, operating system and browser. The source is built from the referer sent by the browser, with the domain and sometimes the path.
| Value | Meaning | Limit |
|---|---|---|
| Direct | No exploitable referer was transmitted. | May include a copied link, an app, a QR code or a secure browser. |
| Country / city | Estimation based on the IP address at view time. | Approximation possible with VPN, mobile network, proxy or incomplete geographic base. |
| Mobile / desktop | Detection from the browser and screen width. | Some devices may be misclassified. |
| Browser / system | Inference from the user agent. | Browsers may reduce or alter this information. |