| Indicator | Definition in dailyfy | How to use |
|---|---|---|
| Views | A single view per technical page session identifier. Reloads with the same identifier are deduplicated. | Measure attendance, without equating it exactly to unique people. |
| Impressions | Sum of click events on a link and click on a block. The same action on a link inside a block can generate both events. | Observe overall activity with caution. |
| Click-through rate | Number of link clicks ÷ number of views × 100. It can exceed 100% if a session clicks multiple links. | Assess the incentive to open destinations. |
| Average clicks per user | Clicks on links ÷ views. "User" here corresponds to a technical session. | Compare depth of interaction. |
| Average scroll | Average of the largest percentage of the page reached per followed session. | Identify if important content is too low. |
| Average duration | Duration inferred from the visibility of observed blocks. | Compare trends, not measure by the stopwatch. |
| Bounce rate | Session with no clicks and less than 20% scrolling. | Detect weak first impression or poorly targeted traffic. |
| Newsletter signups | Number of successful signup events recorded. | Measure the conversion of the connected form. |
The evolution of views and clicks compares the chosen period to the immediately preceding period of the same duration. If the previous period contains no data, the evolution percentage may not be displayed.
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